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A blog (a portmanteau of web log) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.
Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, such as WebEx, created running conversations with "threads". Threads are topical connections between messages on a metaphorical "corkboard". Some have likened blogging to the Mass-Observation project of the mid-20th century.
Usenet was the primary serial medium included in the original definition of the World Wide Web. It featured the Moderated Newsgroup which allowed all posting in a newsgroup to be under the control of an individual or small group. Most such newsgroups were simply moderated discussion forums, however, in 1983-84, one exception, named mod.ber, was created, named after and managed by an individual: Brian E. Redman. Regularly, Redman and a few associates posted summaries of interesting postings and threads taking place elsewhere on the net. With its serial journal publishing style, presence on the pre-HTTP web and strong similarity to the common blog form which features links to interesting and cool places on the net chosen by the blogger, mod.ber had many of the characteristics commonly associated with the term "blog".[citation needed][original research?] It ceased operation after approximately 8 months. Brad Templeton calls the newsgroup rec.humor.funny (which he founded) the world's oldest still existing blog.
The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. A few called themselves "escribitionists". The Open Pages webring included members of the online-journal community. Justin Hall, who began eleven years of personal blogging in 1994 while a student at Swarthmore College, is generally recognized as one of the earliest bloggers, as is Jerry Pournelle.[citation needed] Dave Winer's Scripting News is also credited with being one of the oldest and longest running weblogs. Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance, and such journals were also used as evidence in legal matters.
Other forms of journals kept online also existed. A notable example was game programmer John Carmack's widely read journal, published via the finger protocol. Some of the very earliest bloggers, like Steve Gibson of sCary's Quakeholio (now Shacknews) and Stephen Heaslip of Blue's News (still running since 1995 with online archives back to July 1996), evolved from the Quake scene and Carmack's .plan updates. Steve Gibson was hired to blog full-time by Ritual Entertainment on February 8, 1997 , possibly making him the first hired blogger.
Several broadly popular American blogs emerged in 2001: Andrew Sullivan's AndrewSullivan.com, Ron Gunzburger's Politics1.com, Taegan Goddard's Political Wire, Glenn Reynolds' Instapundit, Charles Johnson's Little Green Footballs, and Jerome Armstrong's MyDD — all blogging primarily on politics (two earlier popular American political blogs were Bob Somerby's Daily Howler launched in 1998 and Mickey Kaus' Kausfiles launched in 1999).
By 2001, blogging was enough of a phenomenon that how-to manuals began to appear, primarily focusing on technique. The importance of the blogging community (and its relationship to larger society) increased rapidly. Established schools of journalism began researching blogging and noting the differences between journalism and blogging. Also in 2002, many blogs focused on comments by U.S. Senate Majority Leader Trent Lott. Senator Lott, at a party honoring U.S. Senator Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as a tacit approval of racial segregation, a policy advocated by Thurmond's 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall's Talking Points Memo.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader.
The impact of this story gave greater credibility to blogs as a medium of news dissemination. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often, however, news blogs tend to react to material already published by the mainstream media.
In 2004, the role of blogs became increasingly mainstream, as political consultants, news services and candidates began using them as tools for outreach and opinion forming. Even politicians not actively campaigning, such as the UK's Labour Party's MP Tom Watson, began to blog to bond with constituents.
Minnesota Public Radio broadcast a program by Christopher Lydon and Matt Stoller called "The blogging of the President," which covered a transformation in politics that blogging seemed to presage. The Columbia Journalism Review began regular coverage of blogs and blogging. Anthologies of blog pieces reached print, and blogging personalities began appearing on radio and television. In the summer of 2004, both United States Democratic and Republican Parties' conventions credentialed bloggers, and blogs became a standard part of the publicity arsenal. Mainstream television programs, such as Chris Matthews' Hardball, formed their own blogs. Merriam-Webster's Dictionary declared "blog" as the word of the year in 2004
Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds (Instapundit), Markos Moulitsas Zúniga (Daily Kos), Alex Steffen (Worldchanging) and Ana Marie Cox (Wonkette). In counter-point, Hugh Hewitt exemplifies a mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger.
Some blogs were an important news source during the December 2004 Tsunami such as Medecins Sans Frontieres, which used SMS text messaging to report from affected areas in Sri Lanka and Southern India. Similarly, during Hurricane Katrina in August 2005 and the aftermath a few blogs which were located in New Orleans, including the Interdictor and Gulfsails were able to maintain power and an Internet connection and disseminate information that was not covered by the Main Stream Media.
In the United Kingdom, The Guardian newspaper launched a redesign in September 2005, which included a daily digest of blogs on page 2. Also in June 2006, BBC News launched a weblog for its editors, following other news companies.
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